The YouView Mobile app would allow customers to set remote recording’s when outside of their house. Opening up possibilities to future avenues such as playing recordings outside of the home
Tech savy existing customers who wish to continue on the YouView platform when out of the home.
Customers who prefer to plan their TV watching in advance
I took over the mobile side of the YouView project and was giving freedom to try and create a great user experience that would enhance the product for our wide user base. Although we had a key target audience, I also had to incorporate the whole spectrum of users who would interact with the product.
From 2012 – Present
YouView TV LTD
UI Design, UX Design, Motion Design
Work started with the youview mobile app with the use of personas, we adjusted a few variables in relation to taking the product onto the small screen in the form of mobile phones and tablets. These new personas were created with the help of external agencies who we also outsourced our initial user research too. This company were brought in various times throughout the project to relay feedback and to help shape our vision of the product.
The first step in our thinking was how best to replicate the journeys the users had been accustomed to when using the product in the home. We wanted a consistent pattern in both platforms whilst also taking both the apple and android guidelines and creating consistency with the overall branding and UI of our existing work. The information architecture of the app was decided early, creating a strong foundation of heirachy and a user centred approach to delivering the right information at the right time in order to benifit our users. Working alongside the Lead Interaction Designer we collaberated on various aspects of the the app, boucning ideas with each other and using an agile approach to the workflow, creating a dynamic working relationship leading to furthering ideas and concepts.
Discovery of content
Final visual designs from the app
Combined app downloads of over 1,000,000 across both Android and iOS
Constant high usage by a high portion of the YouView userbase
“YouView’s Remote Record app is a definite saviour for those days when you’re stuck at work, late on public transport, or something else just happens to crop up”