The YouView Mobile app would allow customers to set remote recording’s when outside of their house. Opening up possibilities to future avenues such as playing recordings outside of the home
Tech savy existing customers who wish to continue on the YouView platform when out of the home.
Customers who prefer to plan their TV watching in advance
I took over the mobile side of the YouView project and was giving freedom to try and create a great user experience that would enhance the product for our wide user base. Although we had a key target audience, I also had to incorporate the whole spectrum of users who would interact with the product.
YouView TV Ltd
UI Design, UX Design, Motion Design
Work started with the YouView mobile app with the use of personas, we adjusted a few variables in relation to taking the product onto the small screen in the form of mobile phones and tablets. These new personas were created with the help of external agencies who we also outsourced our initial user research too. This company were brought in various times throughout the project to relay feedback and to help shape our vision of the product.
The first step in our thinking was how best to replicate the journeys the users had been accustomed to when using the product in the home.
We wanted a consistent pattern in both platforms whilst also taking both the apple and android guidelines and creating consistency with the overall branding and UI of our existing work.
The information architecture of the app was decided early, creating a strong foundation of hierarchy and a user centred approach to delivering the right information at the right time in order to benefit our users. Working alongside the Lead Interaction Designer we collaborated on various aspects of the the app, bouncing ideas with each other and using an agile approach to the workflow, creating a dynamic working relationship leading to furthering ideas and concepts.
Discovery of content
Industry research in conjunction with user feedback told us that the discovery of new content was one of the pain points people had when using TV products. With that in mind we created the idea of a whole area relating to discovering the content you would like to watch when you got home, allowing the user to set the recordings for the evening
By splitting the content into relevant categories it allowed us to highlight content first and foremost for the user whilst also having a quick shortcut to see all of the content
The concept came from concept of allowing the user to scroll leisurely through the content available to them at anytime, with a actions available on a long press of the content. I also wanted to ensure that the user wasn’t overwhelmed with choice and so we limited the carousels to 10 items with a SEE ALL call to action. This also improved page loading on the app as the back end service didn’t have to request so many images at once
Designing for multiple screens
As the app gained popularity inside our user base, there was a business decision to push the app further with the introduction of a tablet mode,initially with the iPad and then as the opportunity arose moving onto android tablets
A key point with making a project for second screen devices was using the screen estate in the correct way and when creating the application with the larger tablet form in mind we wanted to ensure that we could create a more lean-back experience. The goal was to create a bespoke experience for a tablets to allow us to show more on screen at one time utilizing the bigger screen size
The final visuals for the app were constantly adjusted with each new feature and release that was available to customers so there may be some variations depending on the release version of the app available currently.
Results & Learnings
Combined app downloads of over 1,000,000 across both Android and iOS
Constant high usage by a high portion of the YouView user-base
“YouView’s Remote Record app is a definite saviour for those days when you’re stuck at work, late on public transport, or something else just happens to crop up”