Subtle Design Touches
We looked to create bespoke versions of existing patterns that our customers had become accustomed too. We create a set of design components which corresponded with the development team and the google established guidelines
YouView TV Ltd
Research showed us that the we should be aiming for the more tech savvy sector The feasibility of this project lead to the team looking at the existing Set-top box interface and user journeys and under direction of the creative director scrutinizing the user flows to see what would need to be adjusted inside the Sony product.
Working closely with Sony we were able to see the most consistent user journeys created within their platform with a thought process to mimic users natural behaviour when they would be inside the YouView area.
We combined this with analytical research into our own users to find out pain points they had whilst using their YouView UI.
By a mixture of surveys, forum posts and customer feedback we took notice and made suggestions to senior management pointing to areas we wished to pursue to further the project.
The first access point for users when turning their TV set on was the android home screen. Through the relationship that the company had developed with Sony it was decided that we would have strong prominence on the Android TV Homepage.