Netflix advertisment

Netflix on YouView promotion

PROJECT OVERVIEW

Brief

Craft an animated advertisement to promote the launch of Netflix on the YouView platform.

Target Audience

Customers who currently use the service but may have difficulty using the product due to sight-related issues. Customers who wish to have a more accessible TV service

Focus

As I was the design owner of the accessibility release on the first generation of the YouView service it made sense for me to take the project over for the relaunch of the service. With communication and feedback from the RNIB, SCOPE as well as partially sighted consumers in user testing allowed the team to create a bespoke UI skin to help everyone use the service

Client

YouView TV Ltd

Project Date

2017

Role

Product Designer